The Middle East has developed continuously and positively during recent years, to a great extent unaffected by the global economic crisis, which also became evident by the increasing number of participants at the AUCBM conferences. Once again more than 500 participants registered for the conference in 2010. With about 170 booked exhibition stands, it is expected that also this year the event will be a pivot for the building materials sector in the Middle East as in previous years. Many topics of current interest will be dealt with in more than 60 lectures that have been submitted – plant upgrading and optimization, planning of new plants, environmental protection and occupational safety as well as reduction of emissions to name but a few. This year the “PRESCON Environmental Conference” will take place within the framework of the AUCBM conference (also refer to www.zkg.de, web code ZKG0K4YL). In this connection some environmentally relevant topics will be especially in the focus. Important topics will be alternative fuels, sustainable development scenarios and also new types of cement. Modern methods of quality assurance and process control as well as new types of cement and modern plant equipment will be main topics of the lecture program. Visit the ZKG INTERNATIONAL at Stand No. 30 and inform yourselves about the latest trends in the cement industry.