On 10.01.2011, HeidelbergCement announced the launch of its new three-year financial and operational excellence programme: “FOX 2013”. During the next three years, the company aims to achieve total cumulated cash savings of 600 million €. This includes P&L effective financing and operational cost savings of 200 million € in 2013. “The continued and consistent focus on cash and cost is a key success factor of our company strategy,” explains Dr. Bernd Scheifele (Fig.), CEO of HeidelbergCement.“ Building on our strong cost and efficiency track record in recent years, we have bundled several cash and cost saving projects in our new three-year financial and operational excellence programme “FOX 2013”. The main focus of the programme is on global efficiency improvement for the core activities aggregates and cement.