Cemex has announced that Rüdiger Kuhn has been appointed as the Representative of the Economy on the newly formed Sustainability Advisory Board for the Federal State of Brandenburg, Germany. Brandenburg is a focal point for the industry in the East German Federal States and has embarked on an exciting vision to embrace the EU Green Deal and economic change in the context of the national coal phase-out strategy. National funding of over € 3.6 billion will be made available for this alone and become a laboratory for energy transformation, climate-neutral business, and sustainable transport. Brandenburg has a population of over 2.5 million and has many established industries and leading Federal Research Institutes, such as the Institutes for both Climate and Geological Research.
Rüdiger Kuhn has been with Cemex for over 25 years and is the Chairman of the Board of Cemex Germany and the Vice President of Materials for Central Europe. As the industry representative on the board, Rüdiger Kuhn brings considerable industrial perspectives along with many years’ experience in delivering more sustainable construction. This experience is backed by Cemex’s strong commitment and delivered action on climate change, circular economy, and energy transformation. Cemex’s Europe operations have set a target to reduce CO2 emissions by 55% by 2030, aligned with EU aspirations. This compliments the 35% reduction in CO2 already achieved during 2020, alongside the launch of a range of low and net-zero CO2 products under the company’s Vertua® brand.