Martin Engineering, one of the global leaders in bulk material handling technology, has announced the formation of a new business unit in Russia, based in Moscow. The new business unit is created with an initial focus on applications for conveyor technologies, flow aids and engineered vibration. Martin Engineering made the announcement as the company continues to expand its presence in the Customs Union of Russia, Belarus and Kazakhstan, initially targeting industries that include coal and mining, cement, gas and oil.
Staffed by native Russian speakers to facilitate communication with customers, the new group is already supplying components that have achieved TR CU (formerly GOST) certification (technical standards for products marketed in the three countries, similar to UL in the United States or CE in Europe). The company is also pursuing EAC certification on all products it will market in the region, as those new requirements are soon to be in place.
Martin Engineering’s CRM business management software delivers a Russian customer experience with no language barrier, allowing the collection, storage and management of data from a variety of business activities.
While the company is in the process of adding sales, customer service and technical support personnel, the new group is supported by the global Martin Engineering team, including an experienced staff in neighboring China. The Russian Business Unit also draws upon the resources of Martin Engineering locations in Europe, as well as the Corporate BU in the United States.