thyssenkrupp with new brand identity – common brand for all Group companies

In the future thyssenkrupp will use one common brand the world over. The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group.
The new brand puts a stronger focus on customers. It communicates the company’s positioning as a diversified industrial group and its aspiration to work in an integrated way, leveraging internal synergies and creating added value for customers, employees and shareholders.
The new branding is based on a survey of more than 6000 customers, employees, applicants, investors, works council members, public figures and consumers. The findings: thyssenkrupp scores highly on engineering. The company and its employees and products are seen as high-quality and reliable. The new brand identity builds on this image and at the same time puts an even stronger focus on customer requirements. The new brand condenses what thyssenkrupp stands for in a logo, a slogan, and new colors.
The business area Industrial Solutions of the thyssenkrupp Group is a world leader for engineering, construction and service in the field of industrial plant and systems. Already in 2014, it has taken an important step towards a unified brand appearance by integrating the formerly separate engineering companies Uhde, Polysius and Fördertechnik. With more than 19000 employees and around 6.3 billion € in sales the business area essentially comprises three operating companies with a clear customer focus.
As one of the world’s leading engineering specialists thyssenkrupp Industrial Solutions offers a comprehensive portfolio of chemical, coking, refinery, cement and other industrial plants as well as equipment for open-cast mining, ore processing and transshipment, and associated services.
www.thyssenkrupp.com

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