CATERPILLAR

Designed for the outdoors

Cat phones of Reading, UK, a licensee of Caterpillar, Peoria/IL (USA), has launched the Cat® S50, a rugged, high-end 4G smartphone designed specifically to be used outdoors and in challenging environments, making it the perfect partner for extreme sports and outdoor working. The new cellphone is waterproof and the screen can be used even with wet fingers. It’s scratch-resistant, dustproof and can withstand more than just a few bumps and scrapes. It also has a quad core (1.2 Ghz) processor running the latest version of Android (KitKat) with access to Google Play meaning there is no compromise between performance and protection.

“Choosing a mobile phone suitable for outdoor pursuits has often meant making a compromise on either the functionality or the level of protection,” says Oliver Schulte, CEO of Bullitt Mobile. Not so with the S50, which offers all features of a high-end smartphone with the level of protection and durability known also from Caterpillar’s products. Whether it’s being used on the slopes, on a bike, up a mountain or on a building site, the S50 copes with anything that’s thrown at it. No matter if it’s wet, cold, dusty or dirty, nothing compromises the S50’s high-end smartphone performance – not even a drop onto concrete.

The S50 is also the first Cat phone to be launched pre-loaded with the Cat Phones App Store of over 1000 hand picked apps. The curated collection – which includes both well known and widely used apps such as Skype and Endomondo to smaller niche but equally useful ones like CHECKD® – means Cat phone users don’t need to trawl through the 1.2 million apps on Google Play to find the one they want. The 1000 apps most relevant to their work and play are now one click away in the Cat Phones App Store. 

Complementing the durable design features, the S50 boasts performance enhancing audio technology for unparalleled sound performance developed by Waves, a recipient of a Technical GRAMMY Award®. This provides a better listening experience even outdoors, for everything from playing games, watching movies, listening to music or using online voice communication.

Following on from the best-selling Cat B15Q rugged handset, the S50 boasts a faster processor, bigger screen, improved standby-time and improved imaging and connectivity capabilities including an 8 MP camera and 4G compatibility. It is available in a range of colours including Forest and Slate, each one encased in shock absorbent rubber and will be priced at 499 $/479 €.

www.catphones.com

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