Sustainability Prize for German online presence of HeidelbergCement

HeidelbergCement has been awarded the “public relations” special award for German online presence on the topic of biodiversity and sustainability at the Sustainability Awards 2015/2016 of Bundesverband Mineralische Rohstoffe e.V. (MIRO).
“HeidelbergCement uses digital and up-to-date primary information media to draw attention to the aspect of biodiversity in difficult-to-access extraction sites. Such extensive publicity based on the “Do good and talk about it” motto in my opinion significantly increases the acceptance of quarrying”, explained Prof. Dr. Ulrich Sinsch, one of the judges on the panel. Gabriela Schulz, press officer for MIRO and also a judge on the panel explained: “What impressed us in particular was the intermedia concept, ranging from postcards to books through to the homepage and modern media such as Facebook and YouTube. It is a model into which a great deal of thought has been put.”
Birgit Michel, Head of the Cement and Aggregates Division at HeidelbergCement AG, thanked the judges for the award and stressed that HeidelbergCement runs this kind of extensive publicity on behalf of the entire sector too. “Although of course this would not be at all possible without the high level of commitment of local site staff on the topic of biodiversity. Therefore our thanks and this prize goes to everybody who is directly or indirectly involved with biodiversity in our company.”
Alongside the “Online-Presence” project Heidelberger Sand und Kies GmbH, a subsidiary of HeidelbergCement AG, was also nominated with the sand martins project, which received an honorary mention.Overall the sector which submitted 19 projects at this year’s MIRO sustainability award showed itself to be dedicated and highly innovative. Two prizes were awarded in each of the Environment, Social and Economy categories as well as three special awards. On the panel of judges alongside Gabriela Schulz and Prof. Dr. Ulrich Sinsch from the University of Koblenz-Landau also sat Dr. Simone Röhling from BGR Hannover, Andreas Wittig from IG Bau and Dr. Friedhelm Rese from Stein-Verlag Baden-Baden.

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