Cemex accelerates evolution of its digital commercial offering

Cemex has announced that five years after it kickstarted the digital transformation of the building materials industry with the launch of its end-to-end digital commercial platform, Cemex Go, it is accelerating its evolution targeting 100% adoption across business lines and customer segments, and a fully automated experience with supply chain visibility.

Since its launch in November 2017, Cemex Go positioned itself as the leading end-to-end multichannel platform for the building materials industry. Today, more than 50000 customers use the platform, representing 93% of cement and 85% of ready-mix concrete customers. In the past 4 years, the company’s net promoter score, the most widely used customer loyalty and satisfaction measurement, has increased by an impressive 50%, reaching a level of 66.

“Providing a superior customer experience enabled by digital technologies has been one of our top priorities, and Cemex Go has been a fulfillment of that promise to our customers worldwide,” said Fernando A. González, CEO of Cemex. “We are now evolving the industry’s best digital platform into something even better, a fully automated experience powered by data, that can truly transform the way our customers do business. Cemex Go is also an important enabler of our transition to a lower-carbon industry by better organizing supply chains, transitioning to a paperless industry, and increasing overall efficiency in the construction sector.”

Among the new Artificial Intelligence capabilities of Cemex Go that are in the process of being implemented or scaled are:

–       Dynamic fleet optimization to improve delivery times and dynamically schedule orders based on traffic, distance to batching plants, and customer location

–       Predictive demand sensing to improve logistics and customer service in its ready-mix concrete business. The company’s industry-leading use of data allows it to foresee demand in advance and optimize production processes to meet the market’s needs. Cemex will also be able to offer dynamic prices to customers, giving them more control over their projects

–       Dynamic overbooking that uses data to predict order cancellations and reschedules to ensure that production and delivery capacity are optimized, providing customers with more delivery slots while retaining their flexibility to adapt to their project’s needs

Cemex Go is part of Cemex’s Digital Innovation in Motion ecosystem, which encompasses Cemex’s innovation efforts in its commercial offering, supply chain, back-office processes, and manufacturing. Through digital innovation, Cemex evolves to fit its customer’s needs, makes its processes more efficient, provides a superior experience for its workforce, and support’s the company’s aggressive decarbonization roadmap.


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