HeidelbergCement ended the 2010 financial year successfully in the face of a challenging global economic environment and gained the edge over its main competitors. This was mainly due to cost cutting measures implemented at an early stage – in some cases even before outbreak of the crisis. Following the successful completion of the “Fitness 2009” programme with savings of more than 550 million €, we reached savings of more than 300 million € in the reporting year with the follow-up “FitnessPlus 2010” programme.
“In view of the slow recovery in the mature markets and the rising costs and inflationary pressure, we are maintaining our focus on cash flow and stable margins in order to reduce our debt and further improve our key financial ratios”, explains Dr. Bernd Scheifele (Fig.). “With our “FOX 2013” programme launched in January 2011, we are continuing our efforts to consistently reduce costs and increase efficiency.”